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studiu piata auto; indicatori financiari auto; top companii piata auto; evolutie piata auto; factori de influenta piata auto

INDUSTRIA AUTO ROMANIA 2016

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CARACTERISTICI
  • Numar de pagini 48
  • Format .pdf
  • Perioada 2008-2015
  • Limba de redactare – Engleza
DESCRIERE STUDIU

This research provides a thorough assessment of the Romanian automotive industry. In order to understand the developments that took place on the Romanian market between 2008-2015 in the first chapter of the research is presented the dynamic of the global market and its outlook. For international market are provided historical data from 2008 to 2015. Financial data of the main players are also presented.

The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic automotive market. Surveying major market’s players and analyzing public available data helped to determine the total volume / value of the market and its main segments. The following aspects are presentend: the evolution between 2008-2015 and a forecast for 2018; the features of the market and the Top 10 most important players on the market by turnover criterion. Each player is presented in the study and there are provided financial data and indicators for a seven year period.

For deepening the research on Romanian market, an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0 EUR, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. companies with profit, number of employees, net profit margin are calculated and interpreted for 2008-2015.

In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were proposed.

Information and data on auto market were obtained from a variety of sources: European Automobile Manufacturers Association, Automotive Manufacturers and Importers Association International, Automotive Manufacturers and Importers Association Romania, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance.

PREZENTARE REZUMATIVA
EXECUTIVE SUMMARY
I. INTERNATIONAL AUTOMOTIVE INDUSTRY (2008-2015)
1.1.Global automotive industry (2008-2015)
1.2.European automotive industry  (2013-2015)
II. ROMANIAN RETAIL AUTOMOTIVE INDUSTRY (2007-2018)
2.1. Landmarks of the domestic macroeconomic context (2008-2015)
2.2. Vehicle production (2008-2018)
2.3. Vehicle sales (2008-2015)
2.4. Vehicle registration  (2008-2015)
2.5. Passenger car retail (2009-2015)
2.6. Commercial vehicle retail (2015)
2.7. Spare parts sector (2008-2015)
III. MARKET ANALYSIS ON NACE CODES (2008-2015)
IV. ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS (2008-2015)
4.1. Competitive environment – Top 10 companies (2008-2015)
4.2. Competitive environment – presentation of major competitors (2008-2015)
V. MANAGEMENT CONSULTING ANALYSIS
5.1. Value chain analysis
5.2. Porter analysis
5.3. PEST analysis
5.4. Factors of influence
5.5. Managerial recommendations
  1. Global automotive production 2008-2015
  2. Top 5 global producers 2015
  3. Automotive sales 2012-2015 –global market
  4. Global sales 2015 Q1 (breakdown into regions)
  5. New vehicles registration at the EU level 2014-2015
  6. Top 5 EU producers -2015
  7. EU vehicle exports 2014-2015
  8. GDP dynamic vs. Vehicles production 2011-2015 – Romanian market
  9. Consumer price index2007-2015– Romanian market
  10. Unemployment rate vs. Average net income 2007-2015– Romanian market
  11. Exchange rate dynamic 2010-2015 – Romanian market
  12. Vehicle production 2007-2018 – Romanian market
  13. Vehicle trade 2010-2015 – Romanian market
  14. Vehicle sales (breakdown on origin) 2009-2015 – Romanian market
  15. Vehicles sales (breakdown on category) 2008-2015 – Romanian market
  16. Vehicles deliveries – 2015 – Romanian market
  17. Sales Export of new vehicles 2008-2015 – Romanian market
  18. Vehicles registration 2008-2015 – Romanian market
  19. Domestic passenger car sales 2009-2015 – Romanian market
  20. Imported passenger car sales 2009-2015 – Romanian market
  21. Weight of brand in total sales – 2015 – Romanian market
  22. Weight of models in total sales – 2015 – Romanian market
  23. Diesel vehicles sales 2008-2015 – Romanian market
  24. Top brands (no. of units sold) 2015 – Romanian market
  25. Top models (no. of units sold) 2015 – Romanian market
  26. Top 10 companies’ market share – 2015- spare parts sector – Romanian market
  27. Spare parts production sector 2008-2015 – Romanian market
  28. Net profit margin of Top 10 players spare parts sector – 2008-2015 – Romanian market
  29. Net profit margin dynamic spare parts sector – 2008-2015 – Romanian market
  30. Turnover evolution (breakdown on company size) 2008-2015 – Romanian market total NACE codes
  31. Market structure 2015(breakdown on company size) – Romanian market total NACE codes
  32. Number of companies (breakdown on company size) 2008-2015– Romanian market total NACE codes
  33. Turnover (2015vs2014) vs. Number of firms variation (2015vs2014) – Romanian market total NACE codes
  34. Number of employees 2015 vs 2014 – Romanian market total NACE codes
  35. Average net profit margin (groups of companies on turnover criterion) 2008-2015 – Romanian market total NACE codes
  36. Average receivables turnover (groups of companies on turnover criterion) 2008-2015– Romanian market total NACE codes
  37. Turnover / employee (groups of companies on turnover criterion) 2008-2015 – Romanian market total NACE codes
  38. Turnover / company (groups of companies on turnover criterion) 2008-2015 – Romanian market total NACE codes
  39. Average profitability 2008-2015 – Romanian market total NACE codes
  40. Turnover evolution (2015vs2014) vs. Receivables turnover evolution (2015vs2014) – Romanian market total NACE codes
  41. Turnover evolution (2015vs2008) vs. Receivables turnover evolution (2015vs2008) – Romanian market total NACE codes
  42. Market structure 2015 breakdown on type of capital – Romanian market
  43. Weight of each company in total turnover of Top 10 players 2008-2015– Romanian market
  44. Turnover / employee (Top 10 companies) 2008-2015 – Romanian market
  45. Net profit margin of Top 10 players 2008-2015 – Romanian market
  46. Net profit / employee (Top 10 companies) 2008-2015 – Romanian market
  47. Weight of each company in total number of employees of Top 10 players 2008-2015– Romanian market
  48. Company’s weight in Top 10 cumulated turnover for 8 of Top 10 players– Romanian market
  49. Financial indicators for 8 companies of Top 10 players– Romanian market
  1. Vehicle production (breakdown on categories) 2015-2015 – Romanian market
  2. Vehicles registration (breakdown on categories) 2014-2015 – Romanian market
  3. Monthly sales domestic cars 2012-2015 – Romanian market
  4. Monthly sales imported cars 2012-2015 – Romanian market
  5. Monthly sales domestic commercial vehicle 2012-2015 – Romanian market
  6. Monthly sales imported commercial vehicles 2012-2015 – Romanian market
  7. of profitable companies – Romanian market total NACE codes
  8. of companies with loss – Romanian market total NACE codes
  9. Net profit margin (groups of companies on turnover criterion) 2008-2014
  10. Receivables turnover (groups of companies on turnover criterion) – Romanian market total NACE codes
  11. Profit / employee (groups of companies on turnover criterion) 2008-2015 – Romanian market total NACE codes
  12. Profit/ company (groups of companies on turnover criterion) 2008-2015– Romanian market total NACE codes
  13. Turnover (Top 10 companies) 2008-2015– Romanian market
  14. Turnover / employee (Top 10 companies) 2008-2015– Romanian market
  15. Net profit (Top 10 companies) 2008-2015– Romanian market
  16. Net profit / employee (Top 10 companies) 2008-2015– Romanian market
  17. Number of employees (Top 10 companies) 2008-2015– Romanian market
  18. Financial data of 8 of the top 10 players 2008-2015– Romanian market

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