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PIATA TUTUNULUI ROMANIA 2018

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Descriere

CARACTERISTICI
  • Numar de pagini 45
  • Format .pdf
  • Perioada 2008-2015
  • Limba de redactare – Engleza
DESCRIERE STUDIU

This comprehensive research evaluates the Romanian tobacco market on main segments: cigarettes, cigars and smokig tobacco. In order to understand the developments that took place on the Romanian market between 2008-2015 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data for 2008 to 2015 and forecast for 2017. Also there presented the main players at global level.

The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic tobacco market. For each segment are presentend: the evolution between 2008-2015; the features of the market and is made ​​a top of the most important players on the market. Each player is presented in the study and there are provided financial data and indicators for a six year period.

For deepening the research on Romanian tobacco market is made an analysis on NACE codes based on total values at macroeconomic level (total companies that  have registered this activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted for 2008-2015.

In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.

Information and data on tobacco market were obtained from a variety of sources: Euromonitor, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance.

PREZENTARE REZUMATIVA
EXECUTIVE SUMMARY
I. TOBACCO INDUSTRY WORLDWIDE
II. TOBACCO INDUSTRY IN ROMANIA
2.1. Macroeconomic context
2.2. Tobacco production in Romania
2.3. Customer profile
III. CIGARETTES MARKET IN ROMANIA
3.1. Market development
3.2. Competitive environment – top 10 companies
3.3. Competitive environment –  main competitors presentation
IV. CIGARS AND SMOKING TOBACCO IN ROMANIA
4.1. Market development – cigars
4.2. Market development – smoking tobacco
4.3. Main players
V. MARKET ANALYSIS ON NACE CODES
VI. MANAGEMENT CONSULTING ANALYSIS
6.1. Value chain analysis
6.2. Porter analysis
6.3. Pest analysis
6.4. Factors of influence
6.5. Managerial recommendations
  1. World tobacco production 2008-2015
  2. Market breakdown on categories 2011 and 2016
  3. Global cigarette market by region 2015
  4. Tobacco company shares of global cigarette market in 2015
  5. GDP 2009-2015
  6. Exchange rate 2008-2015
  7. Inflation 2008-2015
  8. Tobacco production 2007-2015
  9. Tobacco area cultivated 2007-2015
  10. Tobacco consumption 2015
  11. Tobacco and tobacco products trade 2011-2015
  12. Promotion types
  13. Top brands
  14. Main acquisition channels (cigarettes)
  15. Cigarettes market 2009-2015
  16. Market share 2010-2015
  17. Market share – volume top 10 brands 2011
  18. Illicit trade 2009-2015
  19. Cigaretts sales 2010-2011
  20. Market breakdown 2011 – tobacco strength criterion –
  21. Market breakdown 2011 price criterion
  22. Cigaretts sales by packaging
  23. Each company weight in total turnover of top 10 players 2008-2015
  24. Turnover / employee 2008-2015
  25. Net profit / employee 2008-2015
  26. Company’s weight in top 10’ cumulated turnover ( for each company presented)
  27. Cigars and smoking tobacco market in romania 2009-2015
  28. Company shares by national brand owner
  29. Market value smoking tobacco 2009-2015
  30. Quantitative sales 2009-2015
  31. Market share 2015
  32. Turnover 2008-2015
  33. Market structure 2015
  34. Of companies with profit 2008-2015
  35. Of companies with loss 2008-2015
  36. Number of companies 2008-2015
  37. Turnover variation (2015vs2014) vs number of firms variation (2015vs2014)
  38. Number of employees 2014-2015
  39. Average net profit margin 2008-2015
  40. Average receivables turnover 2008-2015
  41. Turnover / employee 2008-2015
  42. Turnover / company 2008-2015
  43. Average profiyability 2008-2015
  44. Turnover variation (2015vs2014) vs receivables turnover variation (2015vs2014)
  45. Turnover variation (2015vs2008) vs receivables turnover variation (2015vs2008)
  46. Net profit formation 2008
  47. Net profit formation 2015
  1. Top 10 countries 2015 tobacco production
  2. Top 10 tobacco companies 2015 net sales
  3. Turnover 2008-2015
  4. Turnover / employee 2008-2015
  5. Net profit / employee 2008-2015
  6. Financial data BAT Romania Trading
  7. Financial data BAT Romania Investment
  8. Financial data J.T.I. (Romania)
  9. Financial data JTI Manufacturing
  10. Financial data PM Trading
  11. Financial data PM Romania
  12. Financial data JPB Trade
  13. Financial data Danroth Trade
  14. Financial data Tobacco Trading
  15. Financial data Heinrig Impex
  16. Net profit margin 2008-2015
  17. Receivables turnover 2008-2015
  18. Profit / employee 2008-2015
  19. Profit / company 2008-2015

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