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PIATA DE LEGUME FRUCTE ROMANIA 2018

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CARACTERISTICI
  • Numar de pagini 58
  • Format .pdf
  • Perioada 2008-2015
  • Limba de redactare – Engleza
DESCRIERE STUDIU

This comprehensive research evaluates the Romanian Fruit and vegetables market on main segments: fresh fruits, fresh vegetables, processed fruits & vegetables, Frozen fruits & vegetables market, Organic fruits & vegetables market. In order to understand the developments that took place on the Romanian market between 2008-2015 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data starting 2008 and forecast by 2017. Also there are financial data of the main players and a comparative analysis of macroeconomic indicators at regional level (SE Europe).

The brief analysis of Romanian macroeconomic framework represents the starting point in evaluating and estimating the domestic market. Total value of the market and main segments were determined by a survey and interviews with major market’s players. Each segment is described through: market’s developments and features between 2008 and 2015; Top 10 most important players on the market, their financial data and indicators for a seven year period.

For deepening the research on Romanian market, an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 8 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, and 20-50 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2008-2015.

In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were prescribed.

Information and data on Fruit and vegetables market were obtained from a variety of sources: European Comision, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance, European Council Researchandmarkets, Statista, Nielsen, GFK,  survey/interviews with main players.

PREZENTARE REZUMATIVA
EXECUTIVE SUMMARY
I. GLOBAL AND EUROPEAN FRUITS & VEGETABLES MARKET (2007-2015)
1.1.  Global market highlights (2007-2015)
1.2.  European market overview (2008-2015)
1.3.  Comparative analysis of regional indicators (2015)
II. ROMANIAN FRUITS & VEGETABLES MARKET (2008-2015)
2.1.   Highlights of the domestic macroeconomic context (2008-2017)
2.2.   Vegetables & fruits market trends (2008-2015)
2.3.   Vegetables & fruits market consumption behavior (2008-2015)
2.4.   Fresh vegetables market (2008-2015)
2.5.   Fresh fruits market (2008-2015)
2.6.   Sources from available internal fruits consumption (2008-2015)
2.7.   Other fruits & vegetables market  –  processed  (2008-2015)
2.8.   Other fruits & vegetables market – frozen (2008-2015)
2.9.   Other fruits & vegetables market –  organic (2008-2015)
2.10. Competitive environment – financial indicators (2008-2015)
2.11. Competitive environment – main competitors presentation (2008-2015)
III. MARKET ANALYSIS ON NACE CODES
IV. MANAGEMENT CONSULTING ANALYSIS
     4.1. Value chain analysis
     4.2 . Porter analysis
     4.3.  Pest analysis
     4.4.  Factors of influence
     4.5.  Managerial recommendations
  1. Processed and unprocessed fruit and vegetable production (global, 2008-2015)
  2. Number of Enterprises – fruit and vegetable production (global, 2008-2015)
  3. Leading 20 producers of fresh vegetables worldwide in 2015
  4. Global area of fresh fruit harvested from 2008 to 2015
  5. Global fruit production in 2015, by variety
  6. Global fruit production in 2015, by region
  7. Global production of fresh fruit from 2000 to 2015
  8. Global vegetables production in 2015, by variety
  9. Global vegetables production in 2015, by region
  10. Global production volume of vegetables and melons from 2000 to 2015
  11. Exports and imports vegetables EU28 2007- 2015
  12. Exports and imports fruits EU28 2007- 2015
  13. Production value at producer price EU28 Fresh Vegetable 2008- 2015
  14. Production value at producer price EU28 Fresh Fruits 2008- 2015
  15. Agriculture’s weight in GDP 2008- 2017
  16. Exchange rate 2008 – 2017
  17. Cultivated area by use – 2015
  18. Agriculture contribution to GDP’s growth 2008- 2017
  19. Investments structure 2015
  20. Fruits & Vegetables market annual trends 2008- 2015
  21. Annual fruits & Vegetables cultivated area 2008 – 2015
  22. Top 5 EU Romania partners fruits & vegetables EXPORT 2015
  23. Top 5 EU Romania partners fruits & vegetables IMPORT 2015
  24. Fruits & Vegetables import – export 2007 2007 – 2015
  25. Fruit and vegetables average annual consumption per capita 2007 – 2015
  26. Weight fruits & vegetables in fresh food total consumption 2015
  27. Vegetables production main categories 2009 – 2015
  28. Vegetables Cultivated area main categories 2009 – 2015
  29. Production and cultivated area with vegetables field and solariums 2007 – 2015
  30. Share of vegetable products in export value 2015
  31. Share of vegetable products in import value 2015
  32. Vegetables imports and exports 2007 – 2015
  33. Vegetables resources usage 2014- 2015
  34. Tomatoes production 2015 vs 2014
  35. Tomatoes import 2015 vs 2014
  36. Tomatoes consumption 2015
  37. Tomatoes export 2015 vs 2014
  38. Tomatoes consumption 2015 vs 2014
  39. Dry onion production 2015 vs 2014
  40. Dry onion import 2015 vs 2014
  41. Dry onion consumption 2015
  42. Dry onion export 2015 vs 2014
  43. Dry onion consumption 2015 vs 2014
  44. Cabbage production 2015 vs 2014
  45. Cabbage import 2015 vs 2014
  46. Cabbage consumption 2015
  47. Cabbage export 2015 vs 2014
  48. Cabbage consumption 2015 vs 2014
  49. Roots production 2015 vs 2014
  50. Roots import 2015 vs 2014
  51. Roots consumption 2015
  52. Roots export 2015 vs 2014
  53. Roots consumption 2015 vs 2014
  54. Various vegetables productions 2015 vs 2014
  55. Various vegetables import 2015 vs 2014
  56. Various vegetables consumption 2015
  57. Various vegetables export 2015 vs 2014
  58. Various vegetables consumption 2015 vs 2014
  59. Main fruits categories production 2007- 2015
  60. Grapes and vineyards on rod- Production and cultivated area 2007 – 2015
  61. Fruits categories share of 2015 export value
  62. Fruits categories share of 2015 import value
  63. Fruits imports – exports 2007 – 2015
  64. Apples production 2015 vs 2014
  65. Apples import 2015 vs 2014
  66. Apples consumption 2015
  67. Apples export 2015 vs 2014
  68. Apples consumption 2015 vs 2014
  69. Average monthly consumption per person – apples and pears 2007 – 2015
  70. Regions production’s share – apples 2015
  71. Apples import- export 2007 – 2015
  72. Plums production 2015 vs 2014
  73. Plums import 2015 vs 2014
  74. Plums consumption 2014
  75. Plums export 2015 vs 2014
  76. Plums consumption 2015 vs 2014
  77. Monthly average consumption per capita – Plums 2007 – 2015
  78. Regions production’s share– Plums 2015
  79. Plums import – export 2007 – 2015
  80. Cherries and sour cherries production 2015 vs 2014
  81. Cherries and sour cherries import 2015 vs 2014
  82. Cherries and sour cherries consumption 2014
  83. Cherries and sour cherries export 2015 vs 2014
  84. Cherries and sour cherries consumption 2015 vs 2014
  85. Monthly average consumption per capita – Cherries and sour cherries 2007 – 2015
  86. Regions production’s share Cherries and sour cherries 2015
  87. Cherries import – export 2007 – 2015
  88. Peaches and nectarines production 2015 vs 2014
  89. Peaches and nectarines import 2015 vs 2014
  90. Peaches and nectarines consumption 2014
  91. Peaches and nectarines export 2015 vs 2014
  92. Peaches and nectarines consumption 2015 vs 2014
  93. Monthly average consumption per capita – Peaches and nectarines 2007 – 2015
  94. Regions production’s share peaches and nectarines 2015
  95. Peaches and nectarines import – export 2007 – 2015
  96. Grapes production 2015 vs 2014
  97. Grapes import 2015 vs 2014
  98. Grapes consumption 2014
  99. Grapes export 2015 vs 2014
  100. Grapes consumption 2015 vs 2014
  101. Monthly average consumption per capita – grapes 2007 – 2015
  102. Regions production’s share – grapes 2015
  103. Grapes import – export 2007 – 2015
  104. Exotic fruits average annual consumption per capita 2015 vs 2014
  105. Exotic fruits import 2015 vs 2014
  106. Exotic fruits consumption 2014
  107. Exotic fruits export 2015 vs 2014
  108. Exotic fruits consumption 2015 vs 2014
  109. Exotic fruits import – export (Dates, figs, pineapples, avocados, mangoes) 2007 – 2015
  110. Melons and Papaya import – export 2007 – 2015
  111. Bananas import – export 2007 – 2015
  112. Monthly average consumption per capita – Nuts 2007 – 2015
  113. Regions production’s share – Nuts 2015
  114. Nuts import – export 2009 – 2015
  115. Export partners 2014 fresh berries
  116. Monthly average consumption per capita – Strawberries, raspberries 2007 – 2015
  117. Regions production’s share Strawberries, raspberries 2015
  118. Strawberries, raspberries import – export 2007 – 2015
  119. Share of main preserved categories cans in total sales – Jan -Nov. 2014
  120. Top sales channels In sales value– Jan -Nov. 2014
  121. Processes vegetables import – export 2007 – 2015
  122. Processed fruits import- export 2007 – 2015
  123. Frozen fruits & vegetables import Jan – Oct 2010 vs 2014
  124. Share vegetables categories in sales volume 2010 – 2014
  125. Frozen vegetables import – export 2007 – 2015
  126. Frozen fruits import – export 2007 – 2015
  127. Organic vegetables productions 2010 – 2015
  128. Organic vegetables production segmentation 2014
  129. Each company weight in total Turnover of Top 10 players 2008 – 2015
  130. Each company net profit vs cumulative profit of Top 10 players 2008 – 2015
  131. Each company weight in total number of Top 10 players employees 2008 – 2015
  132. Turnover / employee comp 1-5 of Top10 2008 – 2015
  133. Turnover / employee comp 6- 10 of Top10 2008 – 2015
  134. Profit / employee comp 1-5 of Top10 2008 – 2015
  135. Profit / employee comp 6-10 of Top10 2008 – 2015
  136. Each company weight in total number of employees of Top 10 players 2008 – 2015

(6 charts)

  1. Turnover / employee and Net profit / employee for each company weight in total

number of employees of Top 10 players 2008 – 2015 (6 charts)

  1. Turnover (groups of companies on turnover criterion) 2008-2015
  2. Market structure 2015 – weight of groups of companies on turnover criterion
  3. Number of companies with profit and loss 2015
  4. Turnover variation (2015vs2014) vs Number of firms variation (2015vs2014)
  5. Number of employees (total NACE) 2015; 2015
  6. Average net profit margin (groups of companies on turnover criterion) 2008-2015
  7. Average receivables turnover (groups of companies on turnover criterion) 2008-2015
  8. Turnover / employee (groups of companies on turnover criterion) 2008-2015
  9. Turnover / company (groups of companies on turnover criterion) 2008-2015
  10. Average profitability 2008-2015
  11. Total stock turnover (groups of companies on turnover criterion) 2008-2015
  12. Total assets turnover (groups of companies on turnover criterion) 2008-2015
  13. Total debts / total assets (groups of companies on turnover criterion) 2008-2015
  14. Receivables turnover (groups of companies on turnover criterion) 2008-2015
  15. Turnover evolution (2015vs2014) vs Receivables turnover evolution (2015vs2014)
  16. Turnover evolution (2015vs2008) vs Receivables turnover evolution (2015vs2008)
  17. Net profit formation (groups of companies on turnover criterion) 2008
  18. Net profit formation (groups of companies on turnover criterion) 2015
  1. Top 5 Export Vegetables 2015 (Romania partners EU countries)
  2. Top 5 Import Vegetables 2015 (Romania partners EU countries)
  3. Top 5 Export Fruits 2015 (Romania partners EU countries)
  4. Top 5 Import Fruits 2015 (Romania partners EU countries)
  5. Top 5 -Production value Fresh Vegetables 2015 (EU countries)
  6. Top 5 -Production value Fresh Fruits 2015 (EU countries)
  7. Fresh Fruit & Vegetables EU28 consumption 2007 vs 2014
  8. Harvested production (K tones) 2015- 2015 regional countries (2 tables)
  9. Cultivated area, production and yield per hectare for main vegetables categories 2015-2015
  10. Consumption by buying place) 2015
  11. Average prices for main fruit and vegetable food markets (Ron/ kg) 2007 – 2015
  12. Potential market – Berries sector
  13. Trade situation – berries import- export 2007 – 2014
  14. Top 5 processors by turnover-2014
  15. Top preserved brand – value market share– Ian -Nov. 2014
  16. Reasons consumption bio / eco / organic products
  17. Reasons non – consumption bio / eco / organic products
  18. Turnover (Top 10 companies Fruits & Vegetables) 2008-2015
  19. Net profit (Top 10 companies Fruits & Vegetables) 2008-2015
  20. Number of employee (Top 10 companies Fruits & Vegetables) 2008-2015
  21. Turnover/ employee (Top 10 companies Fruits & Vegetables) 2008-2015
  22. Profit/ employee (Top 10 companies Fruits & Vegetables) 2008-2015
  23. Financial data of Top 10 players Fruits & Vegetables 2008-2015 (6 tables)
  24. companies with profit 2008 – 2015
  25. companies with loss 2008 – 2015
  26. Net profit margin (groups of companies on turnover criterion) 2008-2015
  27. Receivables turnover (groups of companies on turnover criterion)
  28. Profit / employee (groups of companies on turnover criterion) 2008-2015
  29. Profit/ company (groups of companies on turnover criterion) 2008-2015

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