INDUSTRIA AUTO ROMANIA 2021

• Numar de pagini 48
• Format .pdf
• Perioada 2012-2020
• Limba de redactare – Engleza

This research provides a thorough assessment of the Romanian automotive industry. In order to understand the developments that took place on the Romanian market between 2012-2020 in the first chapter of the research is presented the dynamic of the global market and its outlook. For international market are provided historical data from 2012 to 2020. Financial data of the main players are also presented.

The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic automotive market. Surveying major market’s players and analyzing public available data helped to determine the total volume / value of the market and its main segments. The following aspects are presentend: the evolution between 2012-2020 and a forecast for 2020; the features of the market and the Top 10 most important players on the market by turnover criterion. Each player is presented in the study and there are provided financial data and indicators for a nine year period.

For deepening the research on Romanian market, an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0 EUR, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. companies with profit, number of employees, net profit margin are calculated and interpreted for 2012-2020.

In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were proposed.

Information and data on auto market were obtained from a variety of sources: European Automobile Manufacturers Association, Automotive Manufacturers and Importers Association International, Automotive Manufacturers and Importers Association Romania, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance.