INDUSTRIA ALIMENTARA ROMANIA 2021

• Numar de pagini 106
• Format .pdf
• Perioada 2012-2020
• Limba de redactare – Engleza

This research provides a thorough assessment of the Romanian food market on main segments: Dairy market, Meat market, Meat products market, Sugar and confectionery market, Canned food market, Alcoholic beverages market – Beer industry, Wine industry, Spirits industry, Non-alcoholic drinks market – Soft drinks  industry, Hot drinks industry, Food retail market –  Hypermarket segment, Supermarket segment, Cash&carry segment vs. Discount and proximity stores.

In order to understand the developments that took place on the Romanian market between 2012-2020 in the first chapter of the research is analyzed the evolution of the global and European market.

The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic market. For each segment are presentend: the evolution between 2012-2020; the features of the market and is made ​​a Top 10 of the most important players on the market. Each player is presented in the study and there are provided financial data and indicators for a nine year period.

To enhace the research on the Romanian market an analysis on NACE codes was made, based on total values at macroeconomic level (total companies that  have registered this activity as core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR. It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted for 2012-2020.

In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.

Information and data on Food market were obtained from a variety of sources:, National Institute of Statistics, National Commission for Prognosis, Ministry of Finance, European Commision, Statista, European Monitor, survey/interviews with main players.