INDUSTRIA BAUTURILOR ROMANIA 2021

• Numar de pagini 55
• Format .pdf
• Perioada 2012-2020
• Limba de redactare – Engleza

This comprehensive research evaluates the Romanian beverages market on main segments: alcoholic beverages – beer market, alcoholic beverages – wine market, alcoholic beverages – spirit drinks market, non -alcoholic beverages market – soft drink industry, non -alcoholic beverages market  – bottled water industry, hot beverage industry – coffee market, hot beverage industry – tea market. In order to understand the developments that took place on the Romanian market  between 2012-2020 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data for 2012 to 2020 and forecast for 2025. Also there are financial data of the main players and a comparative analysis of macroeconomic indicators at regional level (S-E Europe).

The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic beverages market. The total value of the market (and of main segments) was determined by a survey and by interviews with major market players. Each segment is described through its evolution and features during 2012-2020. Top 10 most important players on the market are presented through their financial data and indicators for a nine year period.

For deepening the research on Romanian market , an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2012-2020.

In order to support companies on Romanian market  and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were prescribed.

Information and data on Beverages market were obtained from a variety of sources:, National Institute of Statistics, National Commission for Prognosis, Ministry of Finance, European Commision, Statista, European Monitor, survey/interviews with main players.